ADVERTISING
Program Overview
The Advertising program at the University of Miami offers students a strong foundation in the fundamentals of advertising while allowing them to specialize in the area of the advertising business that best suits their skills and talents. Students may pursue a degree in one of three curricular tracks: advertising creative, advertising management and general advertising. Students in all three tracks learn how to create an effective, strategically sound advertising campaign for a real-world client. Both a major and a minor are offered in Advertising.
In addition to our exciting and contemporary curriculum, the Advertising program offers students the chance to engage in out-of-the-classroom experiences to enrich their education. For example, qualified students may elect to participate in the internship program, which provides the opportunity to work in the professional community in the Greater Miami area or other regions. UM Advertising students regularly complete internships with major advertising agencies such as Crispin Porter + Bogusky, Ogilvy & Mather, Leo Burnett, Beber Silverstein, Zubi Advertising, Alma DDB, and Young and Rubicam, among others. In addition, our students have interned at exciting places such as Cosmopolitan and Glamour magazines, the Rachael Ray Show, MTV, Stella McCartney, and Universal Music Latin Entertainment.
The School's Advertising program has an active alliance with the American Advertising Federation of Greater Miami (AAF), and strongly encourages students to become involved with the Ad Group, which includes membership in both the AAF and Ad2, an under-30 group that unites advertising professionals and students in the Miami area. Members of Ad Group have many occasions to meet local, national, and international advertising agency executives, visit local advertising agencies, and make valuable connections in the advertising industry.
Finally, the UM Advertising program participates in AAF’s National Student Advertising Competition (NSAC) every spring. Qualified students can compete to be part of our NSAC team, in which the University of Miami puts its campaign up against those of other Florida schools, hoping to secure a place in the national competition.
Each year through PhilADthropy, advertising and public relations students provide free creative services to non-profit organizations across South Florida during this 24-hour event. Students use the skills they learn in the classroom to create viral videos, ads, newsletters, websites, merchandising and more. Students’ work for PhilADthropy has been used in major magazines, billboards, and online campaigns, helping hundreds of charitable organizations raise awareness about their important causes.
The University of Miami Ad Group is a student organization for advertising students. Ad Group includes membership in both the American Advertising Feseration and Ad2, an under-30 group that unites advertising professionals and students in the Miami area. Members of Ad Group meet local, national, and international advertising agency executives, visit local advertising agencies, and make valuable connections in the advertising industry.
AMERICAN ADVERTISING FEDERATION’S NATIONAL STUDENT ADVERTISING COMPETITION (NSAC)
Every spring, UM Advertising students, along with students from over 150 competing schools around the country, participate in the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) and produce an extensive campaign with market research, creative executions, and a media plan for a specified client. Our NSAC team competes at the district level each year, and in the past two years, has made it to the national competition, placing first in the nation in 2011 and 4th in the nation in 2012.
STUDENT
WORK
The PRADDY Awards were created to showcase the work of advertising and public relations students. Each year, students have the opportunity to enter their own individual designs and or written work. Entries are judged by public relations professionals on the professionalism, quality of workmanship, formatting, style, creativity and overall effectiveness. Each category has a first place winner and an honorable mention award.
Click below to see the category winners from the 2014 PRADDY Awards in Advertising:
